Les POP-UP stores, une bonne idée!

Pop-up stores, a great idea!

VIDEO INTERVIEW ALEX ROBIN

Interviewed by Alex Robin after the 1 p.m. news on the public channel "Guadeloupe la première," designer Jaky SAINSILY tells us how she chooses to offer her products for sale.

Indeed, since the creation of her beachwear brand WI-PARIS, Jaky has organized ephemeral "private sales" in various locations and during key periods of the year.

The WI-PARIS brand aims to be original, selective, and eclectic!

Gradually, and following the enthusiasm surrounding these flagship events, the private sales, which had initially started in cozy and little-known places, transformed into Pop-up stores. From Nid-Kréyol, the eco-lodges of Sainte-Anne in Guadeloupe, the Topaze Boutique in Jarry, the Fleur de Lune ecolodge estate in Saint-Barth, the Cloud Roof-top Bar in Martinique, and many other places, the designer presents more and more collaborations. Through all these events, she chooses to present her own collection of swimsuits and beachwear, but also to offer a wider range of products in collaboration with designers from around the world. From jewelry to accessories, the collections are varied and colorful.

Let's discover her interview together.

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